by Devon Wilson | Sep 12, 2023 | Credit Union Solutions, Marketing, Web Loan Applications
As inflation looms and costs rise, credit unions are strategically tapping into technology, data analytics, and better loan offerings to attract the attention of the younger generations, particularly millennials and Gen Z. These digitally inclined members...
by Devon Wilson | Jul 24, 2023 | Credit Union Solutions, Marketing, Online Account Opening
In recent months, the financial sector has been experiencing a significant shift known as deposit flight. Several banks (Silicon Valley Bank, Signature, and First Republic Bank) collapsed due to this phenomenon, where customers withdraw their deposits and move...
by Devon Wilson | May 8, 2023 | Marketing
Credit unions have long been known for offering members more personalized service and better rates than big banks. As the banking industry faces mounting financial challenges, it is important for credit unions to ensure their brand trust remains intact. To do...
by Devon Wilson | Mar 6, 2023 | Marketing
Two-thirds of adults in the U.S. say that money is a significant source of stress in their lives, according to the American Psychological Association. And money-related stress is more prevalent in younger adults, which means it’s time to start talking about...
by Devon Wilson | Jan 16, 2023 | Marketing
So much has changed since the earliest days of the pandemic, in our lives and in the credit union industry. The rise of digital transformation, branch sharing, and so much more have shaped how your members interact with your credit union, as well as how your...
by Devon Wilson | Dec 5, 2022 | Marketing
Credit union marketing mistakes are easy to make. You have a monthly newsletter, and you recently added social media and other marketing channels like email promotions or app communication to your marketing mix. But things aren’t progressing the way you want –...
