by Devon Wilson | Oct 25, 2021 | Marketing
In an increasingly digital world, your credit union’s website is the new interactive business card, a source of income, and the main way by which prospective members will judge whether you are the right fit for their financial needs. So let’s talk about web...
by Devon Wilson | Oct 18, 2021 | Marketing
Retention and loyalty are the main foundation of any customer- or member-based business. And credit unions are no different. And lately, reputation and online presence are determining factors in the loyalty conversation. Here are some tips for boosting member...
by Devon Wilson | Sep 27, 2021 | Marketing
Part of knowing how to create a successful business continuity plan for credit union member retention comes from the knowledge that we gain from studying what makes your members choose to leave your financial institution for another. So here are some common...
by Devon Wilson | Jun 28, 2021 | Marketing
Acquiring a new credit union member typically costs between $400 and $700, according to CU 2.0. Depending on different estimates, it takes about 2 years for a banking customer to generate enough revenue for your financial institution to cover that initial cost....
by Devon Wilson | Mar 29, 2021 | Marketing
Financial preparedness meant something like a “rainy day” stash or “disaster fund” before the events of 2020. Many credit union members were lucky enough not to have worried about what it takes to be financially prepared. If they don’t live somewhere with...
by Devon Wilson | Feb 22, 2021 | Marketing
Your credit union’s website is getting more traffic, and your members expect to be able to find more information and services than ever before. After a long year of hurried digital transformation, now is the time to optimize your business’s online presence....
