In an increasingly digital world, your credit union’s website is the new interactive business card, a source of income, and the main way by which prospective members will judge whether you are the right fit for their financial needs. So let’s talk about web development for credit unions: what to do, what not to do, and more.
Take Advantage of Tracking and Analytics
Your data is only as good as your analysis of it. Data is business gold. It can tell you things about the best times to run certain promotions, the behaviors of different member demographics, and so much more.
When it comes to leveraging your data, you should first break down your credit union goals, and then start collecting data to help give you insight on how to achieve those goals.
End-to-end tracking is also a must. For credit unions, lead tracking and ROI tracking can provide a multi-directional approach to meeting your business goals. Your members and their behaviors can tell you everything you need to know about what products and services you should be offering, and the best methods for doing so.
Prominently Feature Self-Service Options
Typically, people surfing your website are there because of a search or other desire for a product or service brought them here. By prominently featuring self-service options, you give your visitors what they want in a quick and efficient manner.
Online web loan applications, courtesy pay, and other self-service forms are a great way to differentiate your credit union. Many credit unions fail to prominently display self-service opportunities on their websites, and this causes a lot of frustration among visitors. If you are one of the few that takes advantage of this web development for credit unions, it can not only drive more business, but it can also set you apart from other credit unions that are not taking advantage of this web design.
Marketing Trends for 2022
The Financial Brand recently published an article on “How Banks and Credit Unions Are Rethinking Marketing for 2022.” This includes changing up your media mix, reevaluating your marketing budget, and focusing on financial inclusion.
Some of these new trends will affect the web development of your credit union. Members are now more comfortable using multiple banking institutions to help make the most of what they are being offered. The focus now is to be more flexible and innovative, to capture the top spot in your member’s minds. You want them to think of your credit union first. If you aren’t their only financial institution, you should strive to be their favorite.
Don’t Forget about Accessibility
The digital world is one in which many disabilities can become smaller obstacles with the right programming. When you are thinking about web development for your credit union, a great addition to your strategy should be accessibility. Accessibility can be housed within the toggles of your site and can be comprised of things like a “dark mode” setting or designing your online forms to be more accessible. UC Berkeley has a great resource on the top tips for making your website accessible.
Custom Web Development for Your CU
IMS Integration has a wealth of well-honed industry expertise, and we want to use it to create a custom web development plan for your credit union’s needs. We offer everything from online member applications to data extracts and manipulation, third-party integration, and more. Request a consultation today for more information about our credit union solutions.
