Your credit union’s website is getting more traffic, and your members expect to be able to find more information and services than ever before. After a long year of hurried digital transformation, now is the time to optimize your business’s online presence. Here are some of the best ways to improve your credit union website.
Update Your FAQs
Frequently Asked Questions pages are one of the first places your members go to get information about new website features and common issues or questions.
To improve your credit union website, spend some time reorganizing and updating your FAQs. Questions should be grouped by topic or category (mobile banking, online loan applications, etc.). You can even include a search feature, especially if you have a long list of FAQs, to help your members find the information they need faster.
With all the crazy 2020-inspired changes to your business, your FAQ section is likely in need of a good update.
Analytics and Personalization
Predictive analytics can create a more tailored experience for every member or potential customer who visits your credit union website.
“By leveraging application programming interfaces (API) to connect customer relationship management (CRM) databases, your website can display personalized content, advertising, and product information uniquely targeted to each individual,” says InetSolution.
You can use existing tools like Google Analytics and customize the insights to capture specific data that can improve your website’s (and your business’s) performance.
Include or Improve Site Search Functions
We already mentioned including a search feature on your credit union’s FAQ page. It is just as crucial that your website includes a global search feature too, so visitors can quickly and easily search your entire website content for specific information or services.
Before you create or commission work for a one-size-fits-all search function that also searches Google or other internet content, remember: the function of every piece of information and page design should be optimized to get your members or potential customers to the content or service they are looking for.
This site search function would also likely benefit from the same analytics and personalization features that you’ve built into your site mentioned in the above section.
Create and Curate Financial Education Content
Blogs, links, infographics, events pages – many people visit websites for advice or information that is related to your business or industry. To improve your credit union’s website, having a section dedicated to financial education content is a perfect companion to your credit union’s mission to serve and educate the communities your offices are in.
When you provide relevant resources, you also help your customers become educated and invested in their own financial literacy and experience. A blog or resource page with relevant links or infographics not only adds value to your website but also provides another reason for visitors to check back in on your website for the latest helpful tips or interesting articles.
Ensure All Site Functions are Mobile-Friendly
89% of American bank account holders use mobile banking for account management. And 94% of mobile banking customers use online banking platforms at least once a month.
Whether your credit union has a website, an app, or both – all pages and functions of your online services should be optimized to work on mobile platforms. This is even more important when it comes to the longer, more involved service processes, like account opening or web loan applications.
Offer Online Web Loan Applications and Account Opening
And speaking of web loan applications and online account opening – both of these should be features on your credit union’s website and app. Younger prospective customers have always tended to prefer any solution that is fully online and contactless.
This is even more important as we continue to feel the impact of COVID-19 restrictions. Rather than losing them, you can give potential customers the power to initiate business with you. This is safer, faster, and often more preferred anyway.
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