Electronic statement delivery represents more than just a routine operational task – it’s an opportunity to understand and enhance member engagement. IMSI’s Make-A-Statement solution not only streamlines document management but also provides valuable insights that can strengthen member relationships.
The Power of Statement Data
Credit unions often overlook the strategic value of statement delivery systems. Beyond basic transaction reporting, statement data offers insights into member behavior, service utilization, and engagement patterns. Make-A-Statement transforms this routine process into a tool for member relationship enhancement.
Identifying Trends and Opportunities
By analyzing statement data, credit unions can identify trends in member spending, detect changes in account activity, and uncover opportunities for targeted marketing. This information can be used to develop personalized offers, recommend relevant products and services, and proactively address potential issues before they impact member satisfaction.
Understanding Document Management Value
Make-A-Statement offers unique advantages by providing pre-formatted documents to print vendors or working with IMSI’s select print partners. This approach saves considerable time and money on printed items while also hosting electronic documents seamlessly within your online banking platform.
Instant Notifications and Staff Access
The instant notification system ensures members know when their documents are available, while staff maintain full access to these records. This feature enhances member communication and improves operational efficiency.
Tracking Delivery Preferences and Engagement
The solution’s comprehensive tracking capabilities help credit unions understand document delivery preferences, access patterns, and member engagement levels. This information can be used to optimize delivery channels, improve communication strategies, and identify members who may benefit from additional support or services.
Enhancing Member Communication
The integration between Make-A-Statement and your online banking provider creates a seamless experience for members. When documents become available, members receive immediate notifications, reducing inquiries and improving satisfaction. This automated process ensures consistent, timely delivery while maintaining document security.
Targeted Messaging and Promotions
Credit unions can leverage this integration to deliver targeted messages, promotional offers, and educational content directly through the online banking platform. By providing relevant and timely information alongside statements, credit unions can increase member engagement and drive adoption of additional products and services.
Cost Control and Improved Targeting Through Integration
Make-A-Statement delivers significant cost savings and enhances targeted marketing efforts through several key advantages:
- Elimination of document reformatting fees
- Streamlined print vendor coordination
- Efficient electronic document hosting
- Reduced manual processing requirements
- Integrated marketing capabilities
Personalized Marketing within Statements
The integrated marketing capabilities of Make-A-Statement allow credit unions to include targeted promotional messages and offers within member statements. By leveraging member data and segmentation, credit unions can deliver personalized communications that are more likely to resonate with individual members. This targeted approach not only improves the effectiveness of marketing efforts but also strengthens member relationships by demonstrating the credit union’s understanding of each member’s unique needs and interests.
Cost-Effective Targeted Marketing
Moreover, the ability to include marketing materials directly within statements eliminates the need for separate mailings, reducing printing and postage costs. This cost-effective approach to targeted marketing enables credit unions to allocate their marketing budgets more efficiently and achieve a higher return on investment.
By streamlining document management and leveraging the power of integration, credit unions can reduce operational costs while enhancing member engagement and driving targeted marketing efforts. This enables credit unions to allocate resources more effectively and invest in initiatives that drive growth, member satisfaction, and overall financial performance.
Transform Your Document Strategy with Make-A-Statement
Ready to enhance your statement delivery while driving member engagement? Contact IMS Integration today to learn how Make-A-Statement can help your credit union take control of document management while reducing costs and improving member communication.
Our team of experts will work with you to analyze your current document management processes, identify opportunities for improvement, and develop a customized implementation plan. With Make-A-Statement, your credit union can transform statement delivery into Make-A-Statement, your credit union can transform statement delivery into a powerful tool for member engagement and growth.
