by Devon Wilson | Dec 27, 2021 | Marketing
It feels like no matter what, COVID-19 isn’t done with us. Schools, small businesses, healthcare providers, credit unions – we are all scrambling to find the best ways to keep our livelihoods intact and our families safe. And as such, this has affected how we...
by Devon Wilson | Nov 29, 2021 | Marketing
Parents are more uncertain than ever when it comes to figuring out the appropriate timelines for teaching and exposing their children to certain tools and learning opportunities. When do you get them their first phone? Their first bank account? In a world where...
by Devon Wilson | Oct 25, 2021 | Marketing
In an increasingly digital world, your credit union’s website is the new interactive business card, a source of income, and the main way by which prospective members will judge whether you are the right fit for their financial needs. So let’s talk about web...
by Devon Wilson | Oct 18, 2021 | Marketing
Retention and loyalty are the main foundation of any customer- or member-based business. And credit unions are no different. And lately, reputation and online presence are determining factors in the loyalty conversation. Here are some tips for boosting member...
by Devon Wilson | Sep 27, 2021 | Marketing
Part of knowing how to create a successful business continuity plan for credit union member retention comes from the knowledge that we gain from studying what makes your members choose to leave your financial institution for another. So here are some common...
by Devon Wilson | Jun 28, 2021 | Marketing
Acquiring a new credit union member typically costs between $400 and $700, according to CU 2.0. Depending on different estimates, it takes about 2 years for a banking customer to generate enough revenue for your financial institution to cover that initial cost....
