by Devon Wilson | Jun 28, 2021 | Marketing
Acquiring a new credit union member typically costs between $400 and $700, according to CU 2.0. Depending on different estimates, it takes about 2 years for a banking customer to generate enough revenue for your financial institution to cover that initial cost....
by Devon Wilson | Mar 29, 2021 | Marketing
Financial preparedness meant something like a “rainy day” stash or “disaster fund” before the events of 2020. Many credit union members were lucky enough not to have worried about what it takes to be financially prepared. If they don’t live somewhere with...
by Devon Wilson | Feb 22, 2021 | Marketing
Your credit union’s website is getting more traffic, and your members expect to be able to find more information and services than ever before. After a long year of hurried digital transformation, now is the time to optimize your business’s online presence....
by Devon Wilson | Nov 25, 2020 | Marketing
Online lending and loan application practices have been around for a while, but many credit unions have not implemented or improved these processes. While COVID-19 mandates and social distancing practices may have pushed the tide toward more online lending, there are...
by Devon Wilson | Mar 17, 2020 | Marketing
You don’t want to lose your potential members before they even complete the application. Language, personalization, and targeted content all help draw your members toward your important services. You want to show that it will be easy to work with your credit union,...
by Devon Wilson | Jan 29, 2020 | Credit Union Solutions, Marketing, Online Account Opening
Financial stressors often make their way into the credit union—job loss, car repairs, health issues, and other related, unexpected expenses can prompt potential members to submit applications. However, those desperate for a financial solution likely aren’t combing...
