by Devon Wilson | Nov 14, 2023 | Community Outreach for CUs, Marketing, Member Service Representatives
They say loyalty is hard to come by these days – but what if I told you there were proven strategies that could make it easier? In today’s fast-paced world, where everyone seems to be constantly on the move chasing the next best thing, keeping members engaged...
by Devon Wilson | Sep 26, 2023 | Credit Union Solutions, Marketing, Online Account Opening
For financial institutions, understanding and catering to the preferences of various generations is essential. Credit unions must navigate the diverse expectations of baby boomers, Generation X, millennials, and even Generation Z to remain competitive. The...
by Devon Wilson | Sep 12, 2023 | Credit Union Solutions, Marketing, Web Loan Applications
As inflation looms and costs rise, credit unions are strategically tapping into technology, data analytics, and better loan offerings to attract the attention of the younger generations, particularly millennials and Gen Z. These digitally inclined members...
by Devon Wilson | Jul 24, 2023 | Credit Union Solutions, Marketing, Online Account Opening
In recent months, the financial sector has been experiencing a significant shift known as deposit flight. Several banks (Silicon Valley Bank, Signature, and First Republic Bank) collapsed due to this phenomenon, where customers withdraw their deposits and move...
by Devon Wilson | May 8, 2023 | Marketing
Credit unions have long been known for offering members more personalized service and better rates than big banks. As the banking industry faces mounting financial challenges, it is important for credit unions to ensure their brand trust remains intact. To do...
by Devon Wilson | Mar 6, 2023 | Marketing
Two-thirds of adults in the U.S. say that money is a significant source of stress in their lives, according to the American Psychological Association. And money-related stress is more prevalent in younger adults, which means it’s time to start talking about...
