You don’t want to lose your potential members before they even complete the application. Language, personalization, and targeted content all help draw your members toward your important services.
You want to show that it will be easy to work with your credit union, and your potential members will be convinced of this by the smoothness of the application process, as well as the language you use.
When you’re in the business of providing financial support to your customers, you want to make it clear that you’re open to helping. Financial stressors often join your credit union members when they come to you, so you don’t want them to be unclear on how you’ll be able to help.
Various forms of content, such as blog posts, podcasts, newsletters, social media content, and other forms of communication should all demonstrate ways that your credit union has assisted members to overcome financial hurdles. This messaging helps to target the customers that need a solution and show them where it’s easily found.
The same way that the reliability of your services and customer support builds loyalty, content marketing builds loyalty (though slowly, over time) and brand recognition.
However, spending time on the technical side of the credit union application doesn’t help to build the personal support you offer customers. Online self-service forms help to guide your customers through the services they need from you. We can focus on the technical needs that serve your customer, while you focus on the emotional needs. Other features can help to build brand recognition and keep your CU recognizable as a reliable brand and business.
Once you’ve curated the messaging of your brand and drawn in your members, you can keep them happy with services like Skip a Pay, which can save your members in a pinch. By consolidating multiple notice types into a single notice and minimizing mailing costs, Make a Statement helps to deliver statements in an easy-to-read format.
If you want to free up more time to spend on your marketing as well as more efficiently deliver the information your members need, let’s talk.