by Devon Wilson | Nov 25, 2020 | Marketing
Online lending and loan application practices have been around for a while, but many credit unions have not implemented or improved these processes. While COVID-19 mandates and social distancing practices may have pushed the tide toward more online lending, there are...
by Devon Wilson | Mar 17, 2020 | Marketing
You don’t want to lose your potential members before they even complete the application. Language, personalization, and targeted content all help draw your members toward your important services. You want to show that it will be easy to work with your credit union,...
by Devon Wilson | Jan 29, 2020 | Credit Union Solutions, Marketing, Online Account Opening
Financial stressors often make their way into the credit union—job loss, car repairs, health issues, and other related, unexpected expenses can prompt potential members to submit applications. However, those desperate for a financial solution likely aren’t combing...
by Devon Wilson | Dec 30, 2019 | Credit Union Solutions, Marketing
Starting from the very beginning, credit union members should tap into an intuitive system that anticipates their needs and provides the solutions they want. It is now vital to distinguish between demographics when marketing to credit union customers. As younger...
by Devon Wilson | Dec 30, 2019 | Credit Union Solutions, Marketing
Credit unions are preparing for an unpredictable new decade, which will begin on the brink of global friction, elections, trade wars, and economic instability. However, credit unions can still implement best practices to retain new members by providing an intuitive...
by Devon Wilson | Nov 15, 2019 | Credit Union Solutions, Marketing
When it comes to millennials and Gen Z, preferences for money management are changing. Where millennials and Generation Zers grew up with digital literacy and simple solutions to common problems, baby boomers and other older generations have a different approach to...
